How to Maximise Online Advertising to Sell More Properties and Grow Your Estate Agency Brand

In today’s digital-first world, if your estate agency marketing strategy still starts and ends with a For Sale board and a few property portals, you’re leaving money on the table. Whether you’re asking, “How can I get more property listings as an estate agent in the UK?” or “What’s the best way to sell homes faster and stand out in a competitive market?”, the answer lies in how you advertise online — not just your listings, but your agency too.

Estate agency marketing is no longer about just getting a property seen. It’s about building a brand that people remember, trust, and actively want to engage with. And the best way to do that? Video.

By combining simple, strategic videos with smart online distribution, you not only generate buzz for each property you bring to market, but you also establish yourself as the most visible, proactive, and professional agent in your patch. Here’s how to do it — and why every modern estate agent should.

Let’s start with what I call the Street Sign Teaser Video. This is the first wave of online marketing before the full listing is even live. It’s low-fuss, low-cost, but incredibly effective. You, the agent, simply stand next to the street sign where the property is located and deliver a friendly, short teaser. Less than 60 seconds. The goal is to let local followers know that something exciting is coming soon.

What makes this work is the personal touch. Most agents hide behind static listings — this puts your face, voice, and personality front and centre. You’re not just selling a house; you’re selling trust. Post this on your social media platforms and YouTube channel to start building awareness before the launch.

Once that teaser is out, you move on to Video Two, filmed at the property’s standout feature — perhaps a sleek new kitchen or beautifully landscaped garden. This gives your audience a “behind the scenes” preview, building anticipation and making them feel part of the launch process. Again, the structure is simple: introduce yourself, highlight the key feature, and end with a call to action asking viewers to get in touch before it goes live.

This isn’t just about content — it’s about positioning. You’re showing your audience that you don’t just list homes, you launch them. That makes a powerful impression on homeowners considering a move, who want an agent that will treat their property with the same level of care and strategy.

The third video, ideally posted the day viewings begin, lets your audience know that interest is already high. Even if you record it before any viewings actually happen, the key is to be ready. Saying the property has attracted great early feedback builds urgency and positions the home as desirable. That, in turn, drives more enquiries.

These three videos — the street sign teaser, the feature highlight, and the viewing day update — can be recorded in 10 minutes or less. But the impact they have on your marketing reach is massive. Multiply this by one listing a week and you’re generating at least 12 branded, high-engagement pieces of content each month, just from your listings alone.

Better still, get your sellers to share these videos on their own social media channels. If they’ve lived locally for a while, they’ll have connections — and those connections are likely to like, share, and comment far more readily. It’s a powerful amplification strategy that requires zero ad spend.

But we’re not done yet. To truly dominate your local online presence, make sure you’re also active in local community Facebook groups. Most areas now have one — whether it’s a town group, village forum, or neighbourhood chat page. Join these groups (if you haven’t already), and when you bring a new listing to market, post something friendly and informative, like:

“Hi everyone, just a quick heads up that I’ve listed a lovely family home on New Road that’s already attracting interest. I know a lot of people in this area have friends or family who are looking to move nearby, so feel free to tag anyone you think might be interested. Thanks!”

Simple. Effective. And the best part? When locals tag their friends or family, you can follow up with a direct message offering full details and a viewing slot. You’re not just creating leads — you’re showing you care about community, which is one of the most persuasive trust signals an estate agent can project.

If you’re wondering how to get more instructions as an estate agent, this approach answers the question clearly. It shows potential vendors that you’re not just another agent posting bland listings — you’re actively marketing every home with creativity, energy, and digital savvy. That’s what justifies higher fees. That’s what leads to faster sales. And that’s what gets you chosen over your competitors.

One of our clients recently adopted this video-first strategy and saw an immediate uplift — not just in interest on listings, but in inbound valuation requests. Why? Because their social media was no longer just a stream of photos and property links. It was a showcase of energy, action, and results.

So if you’re looking to charge more as an estate agent, improve your instruction-to-sale conversion, or simply make your marketing more effective, start by putting yourself out there — literally. With every video, every post, and every share, you’re reinforcing your position as the estate agent who gets results.

Online advertising for estate agents isn’t just about visibility — it’s about credibility. The more people see you working, the more they believe you’re the agent they need. And that belief is what grows businesses.

If you’re serious about increasing your instructions, boosting your estate agency fees, and standing out in a crowded market, then this approach to online advertising is your competitive advantage.

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