How Estate Agents Can Master Social Media Calls to Action and Build a Funnel That Works

If you’re wondering how to get more property listings as an estate agent in the UK or what the best estate agency marketing strategies are for winning instructions, there’s one area you might be overlooking: the call to action.

When it comes to social media, most estate agents are already posting about their latest listings or company updates. But posting without purpose is like dropping leaflets from a plane and hoping the wind carries them to the right people. The real question isn’t should you post—it’s what should your audience do next?

Every post you put out there needs a clear direction. Whether it’s liking a post, clicking a link, or sharing it with a friend, these small nudges, known as calls to action (CTAs), are the difference between an engaged audience and a passive scroll. This principle is just as important in the digital world as it is when someone walks through your office door.

Let’s imagine you’re promoting a newly listed property. If your CTA tells people to head over to Google, search your business name, sit through a long phone call, and maybe get a viewing next week… you’re going to lose them. People don’t want effort. They want ease. Your job is to remove friction.

Instead, you should be thinking of your posts as entry points to your sales funnel—the lowest barrier possible. “DM us here to book a viewing,” “Click this link for more information,” or “Like this post if you’d love to live here”—these are all simple, low-commitment actions that still get people moving in the right direction. And when your audience takes action, your engagement soars. More engagement means better reach. Better reach leads to more listings, more valuations, and ultimately, more completions.

Now, if you’ve been keeping up with The Estate Agent Consultancy’s advice, you’ll know that we always stress the importance of multi-platform content. You’ve created a great video for Instagram or Facebook—why stop there? Upload it to YouTube. YouTube isn’t just a video platform anymore; it’s one of the largest search engines in the world, owned by Google itself. That means if someone searches for “estate agents in Winchester” or “best homes for sale in Southampton,” your video could pop up. But only if you’ve optimised it.

Start with your thumbnail. This is the first thing people see, and if it’s dull or generic, they’ll scroll right past. Look at what catches your eye on YouTube—study, replicate, and improve. Then there’s the video description. It’s not just a place to describe the video; it’s prime SEO real estate. Include your business name, the area you cover, and terms like “property,” “homes,” and “estate agents.” These keywords help you rank when people go searching.

Think of your content as digital assistants. They work 24/7. They don’t take holidays or sick days. A video you post today might land you a listing three months from now. I’ve had posts resurface and gain traction weeks after I’d forgotten about them. That’s the beauty of social media and YouTube—they give your marketing a longer life.

Of course, there’s more to social media success than just posting and hoping. You need to improve constantly. Start by evaluating what’s working and what’s not. Never post just text—always include a visual, ideally video. The platform algorithms favour it, and so do people.

Use hashtags, but do it naturally. For example, write, “Thinking of buying a #home in #Winchester?” rather than tacking hashtags onto the end. Three to five per post is usually enough. Begin by writing down the keywords you want to include, then build your caption around them. It makes a difference in discoverability.

If you’re diving into video content (and you absolutely should be), remember a few golden rules: shoot from slightly above eye level (nobody wants a chin shot), keep your eyes on the camera, and invest in a clip-on mic. Good audio trumps good visuals every time. Wind noise might not seem bad in person, but it’ll wreck your content if left unchecked.

Feeling overwhelmed? That’s natural. When I started posting again after years off social media, I felt completely out of touch. But within weeks, I found my rhythm. You will too. Just keep asking yourself, “How can I make this even better?” Post more often. Improve your video quality. Say less, but say it better.

And here’s the truth that most social media ‘experts’ won’t tell you: for the first six months, it will feel like you’re talking to no one. But people are watching, especially those who’ve seen your leaflets or window displays. They’ll check out your profiles to see if you’re the real deal. They’re looking for signs that you’re active, local, and credible. That’s why consistency matters.

It’s easy to compare your content with agents who seem to have thousands of followers and likes. But don’t compare your Chapter One with their Chapter Twenty. Social media success, like estate agency growth, is a marathon—not a sprint. No one goes to the gym for a week and walks out looking like Arnold Schwarzenegger. The red face and sore muscles come first. The results come later.

So, if you’re serious about standing out in a competitive market, winning more listings, and building a brand that lasts, then your next post needs a purpose. Make it easy for your audience to take that next step. Guide them with confidence and consistency, and the results will come.

To explore more strategies like this and learn how to get more property listings, charge higher fees, and dominate your local market, check out the expert resources and free guides available at The Estate Agent Consultancy. You’ll find actionable advice and real-world case studies from agents who’ve scaled their business with the exact tactics shared here.

Stay consistent. Stay strategic. And remember—every post is a chance to grow your business.