How Estate Agents Can Use Video Tours to Win More Listings and Sell More Properties

If you’ve ever asked yourself, “How can I get more property listings as an estate agent in the UK?” or “What’s the best way to sell more properties and improve my instructions?”—then it’s time to start using video tours the right way. Video marketing is no longer a ‘nice-to-have’ in your estate agency toolkit; it’s one of the most powerful, proven tools to increase engagement, generate leads, and win new instructions. Yet, most estate agents are still getting it wrong.

Let’s rewind for a moment. During the pandemic, video tours surged in popularity. It wasn’t just a trend—it became a necessity. People couldn’t get out to view properties, so naturally, they turned to online video as the next best thing. But even now, long after lockdowns have ended, video tours continue to thrive. Why? Because they work. Recent statistics show that listings with video tours get 8% more views and 6% more leads. For such a small investment of time and effort, that’s a substantial jump in attention and interest. In a competitive market, that kind of edge makes all the difference.

But here’s the catch: not all video tours are created equal. And this is where most estate agents fall flat. If your idea of a video tour is a dull, silent walk-through of a property from front door to garden gate, it’s time to rethink the strategy. You’re not making a documentary. You’re creating intrigue, interest, and connection—not giving away every detail online.

Much like with your photos, the golden rule is simple: don’t give everything away. Your goal is to showcase the highlights of the property while leaving just enough mystery to motivate a call or enquiry. When done correctly, a video tour becomes a magnet for valuation requests, viewings, and instructions. And more importantly, it becomes a clever piece of branding that puts you and your agency front and centre.

So, what does an effective video tour actually look like? First, it must be presenter-led. That means getting in front of the camera, introducing yourself, and humanising your brand. Too many agents hide behind the camera, when what your potential clients really want is a person they can trust. The introduction is your chance to connect. Let them see who you are, hear your voice, and feel confident in your professionalism.

A great format for this style of video follows a simple three-part structure: the intro, the core, and the call-to-action.

Let’s break that down. In the intro, you greet the viewer and introduce yourself. “Hi, it’s Chris from Chris Webb Estates. Today I’m at Number 123 New Road in the ever-popular village of Old Village.” It’s friendly, natural, and sets the tone.

The core of the video then focuses on just one or two standout features of the property. Not the whole house. Just the kitchen, the garden, the open-plan living space—whatever you believe is the ‘wow’ factor. “As you can see, the property benefits from a brand-new kitchen with built-in appliances. It’s perfect for entertaining and a real focal point of the home.” You’re building desire while keeping it short and focused.

Finally, your call-to-action tells them exactly what to do next. “If you’d like to come and take a look at this beautiful kitchen and the rest of the home, give me a call on 123456789 to book your private viewing.” You’re creating a bridge from interest to action.

The best part? Once you’ve got this format nailed, you can reuse it again and again. Keep your intro and outro the same, just update the property address and the core feature each time. This streamlines your video process and gives consistency to your content, making it easier for you to produce and more recognisable for viewers.

Once your video is recorded, upload it to YouTube. Why YouTube? Because not only does it integrate smoothly with the major property portals, but it also boosts your SEO rankings. Google loves YouTube content, so by uploading your video there and embedding it in your listing, you’re effectively feeding the search engine exactly what it wants. This can give your agency increased visibility online and keep your audience engaged for longer.

By hosting your video on a platform like YouTube and embedding it properly, you also create a more seamless user experience. Rather than opening a new tab or jumping between websites, your viewers can watch the video right there within the listing page. That smoother experience can be the difference between someone sticking around and clicking off.

This method of video tour marketing also gives you a professional edge when you’re in a valuation appointment. Imagine saying to a potential vendor, “Every one of our listings gets a bespoke, presenter-led video tour that we optimise on YouTube for maximum visibility.” You’re not just another agent uploading photos—you’re creating a multimedia marketing campaign tailored to their property. It instantly raises your perceived value and helps justify higher estate agency fees, too. And yes, we’ve seen it happen time and time again—clients at The Estate Agent Consultancy using this method to increase fees without losing instructions.

If you’re wondering “How can I stand out as an estate agent in a saturated market?”—this is one of the most effective, low-cost ways to do it. It positions you as tech-savvy, personable, and proactive. It gives potential clients a taste of what it’s like to work with you before they even meet you. And in today’s attention economy, that kind of first impression is priceless.

At The Estate Agent Consultancy, we work with agents all over the UK who are looking to implement high-conversion marketing strategies just like this. From video content frameworks to full marketing plans that help agents win more listings, increase their fees, and scale their business, we’ve seen the power of small shifts like this have a big impact.

To learn more about how to win more instructions with modern marketing strategies, check out our free resources, including video training and downloadable guides, available on The Estate Agent Consultancy website. You’ll also find case studies of agents who’ve successfully used presenter-led video tours to grow their market share and dominate their patch.

In conclusion, if you want to get more property listings, sell more homes, and stand out from the competition, don’t underestimate the power of a well-executed video tour. Keep it short, sharp, and engaging. Introduce yourself, highlight the best feature of the home, and end with a clear next step. Upload to YouTube, embed it in your listing, and use it as a reason to justify your higher fees and superior service. Do this consistently, and you’ll not only attract more buyers—you’ll win more vendors, too.💡 Want to grow your estate agency?

At The Estate Agent Consultancy, we help self-employed agents win more instructions, charge higher fees, and grow faster.

📘 Get your FREE copy of Your First £100,000 Estate Agency book

🔗 You might also enjoy these blogs:

• How to Get Listings from Withdrawn Properties

• How to Find Listings by Leveraging Buyers in Your Local Area