Win More Instructions.
Charge Higher Fees.
Grow Your Estate Agency.
We Help Estate Agents Grow Their Business By Winning More Instructions, Increasing Conversion Rates, And Charging Higher Fees – Without Working Harder.
Struggling to Get More Listings?
Competitors are slashing fees, homeowners are shopping around more than ever, and it feels like every instruction is a battle. You put the work in, you deliver great valuations, but vendors still choose the cheaper agent – even though you know they won’t get the same level of service. Your conversion rate isn’t where it should be, and every lost instruction feels like a missed opportunity. You know you should be charging more, but with so many agents undercutting on fees, you worry that increasing yours will just push vendors away.
If that sounds familiar, you’re not alone – but the good news is, there’s a proven way to turn it around.
Helping agents build stronger, more profitable lettings and sales businesses
I know how overwhelming it can be to juggle listings, landlords, and team responsibilities – all while trying to grow a business that feels under control, not out of it.
With over a decade at the coalface of agency – from Lettings Manager through to Director of a successful Belvoir franchise – I’ve lived the ups and downs of running an estate agency. I’ve built departments from scratch, scaled portfolios, led teams, and created systems that turn chaos into calm.
Now, I help self-employed and independent agents grow their businesses with confidence – particularly when it comes to lettings, management, structure, and profitability. Whether you’re looking to increase your fee income, get a grip on your processes, or take things to the next level without burning out, I can help.
When the right systems and support are in place, growth becomes not just possible – but predictable.
Choose the Best Path to Grow Your Estate Agency
Your First £100,000 Estate Agency - The Digital Course
A complete, step-by-step course for new or early-stage estate agents who want to build a profitable agency from the ground up. You’ll get access to proven strategies, tools, and templates to help you attract more valuations, win instructions, and grow your income – all without cutting fees or relying on portals.
Our Group Coaching Programmes
Join a focused group of ambitious estate agents working towards the same goal – more instructions and higher fees. With regular live coaching calls, expert guidance, and peer support, you’ll stay accountable, take consistent action, and build real momentum inside your agency with a clear plan and community support.
One On One Coaching
Get tailored support and direct access to our team to transform your agency. Together, you’ll uncover what’s holding your growth back, put the right systems in place, and build a personalised strategy to win more business, charge higher fees, and scale your agency with confidence and clarity.
Why Work With Us?
We’ll help you attract more of the right kind of homeowners - local sellers who are motivated, serious, and looking for an agent they can trust. You’ll stop chasing leads and start having better conversations with better prospects.
More Instructions, Less Effort
Improved Conversion Rates at Higher Fees
Getting through the door is one thing, winning instructions is another. We’ll help you sharpen your valuation pitch, position yourself as the obvious choice, and justify a stronger fee, so you can stop competing on price and start leading on value.
A Proven Growth System That Works
You’ll get access to a clear, structured process that’s already helped hundreds of agents grow. Less guesswork, more control – and a plan you can rely on to bring in more listings, more consistently, month after month.
How Working With Us Looks
Step 1:
Book Your Free Discovery Call
We start with a free video call to get under the bonnet of your estate agency – what’s going well, what’s holding you back, and what your goals are for the months ahead. It’s a relaxed but focused conversation where we’ll dig into your business, your current approach, and your ambitions. From there, we’ll recommend the package that’s best suited to help you grow – whether you’re looking for more listings, better fees, or a more efficient operation.
Step 2:
We Create Your Bespoke Growth Plan
Once you’re on board, we’ll work closely with you to create a tailored strategy based on your market, your strengths, and the opportunities ahead. This includes refining your marketing, streamlining your processes, and improving conversion at every stage – from lead to completion. You’ll receive expert coaching and step-by-step guidance throughout, so you’re never left second-guessing what to do next – just clear, practical actions that move your business forward.
Step 3:
You Win More Listings, At Better Fees
With the right plan in place – and the accountability to stay on track – you’ll start to see tangible results. More valuations from local sellers. Higher conversion rates. Stronger fees. You’ll feel more in control, more confident in your business, and better equipped to grow sustainably. It’s not just about short-term wins; it’s about building a business you’re proud of, with a reputation that lasts.
What Our Clients Are Saying
“In the last 12 months I’ve grown my business by 58%”
“From my first meeting it was like a lightbulb moment”
“My conversion rate has increased massively”
Melanie Lewis - The Estate Agency
“Hand on heart, we are busier than ever”
“We now have a far better structure in place”
“The boards in the office are full”
Khilan Shah - EweMove Finchley
“This year has been so much better year that last year”
“The approach stood out because it was based on results”
“It feels like a team effort to grow the business”
Natalie Carter - Kai Carter Estates
FAQ’s
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We work with independent agents, franchised offices, and solo operators across the UK. Whether you’re just starting out or already established, our strategies are tailored to your stage of growth and your local market.
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Every agency is different, but many of our clients increase their instruction numbers by 20–40% within the first few months and raise their average fee. The key is consistency – if you follow the plan and take action, the results will come.
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We keep things simple and focused. You’ll get clear, structured steps to follow – no fluff, no overwhelm. Our support is designed to fit around your schedule and help you take action without taking over your week.
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Yes – in fact, it’s designed for competitive markets. Many of our clients are in areas where fee-cutting is rampant. The strategies we teach help you stand out, communicate your value better, and win instructions without racing to the bottom.
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Fair question. What makes us different is how practical and tailored our support is. We’re not giving you cookie-cutter advice – we’re working with your numbers, your market, and your goals. Plus, our model means we only succeed when you do.
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Our onboarding process is designed to ensure we’re a good fit before we go any further. We’ll only take you on if we believe we can genuinely help you grow. And remember – our core model is results-based, so we’re fully invested in your success too.
ALLISON EMMS CONSULTANCY LTD
55 Merlin Avenue, Whitfield
Dover, Kent, CT16 3FS
Company Number 16752581
Tel: +44 1306 700555