Win More Instructions.
Charge Higher Fees.
Grow Your Lettings Income.
We Help Lettings Agents Grow Their Business By Winning More Instructions, Increasing Conversion Rates, And Charging Higher Fees – Without Working Harder.
Struggling to Grow Your Lettings Portfolio?
Competitors are cutting management fees, landlords are shopping around more than ever, and every new instruction feels like an uphill battle. You work hard, you deliver great service and expert advice, but landlords still choose the cheaper agent – even when you know they won’t get the same level of care or compliance.
Your portfolio isn’t growing the way it should, your conversion rates are lower than you’d like, and every missed instruction feels like a setback. You know you should be charging more for the service you provide, but with so many agents undercutting fees, it’s easy to worry that raising yours will only drive landlords elsewhere.
If that sounds familiar, you’re not alone – but the good news is, there’s a proven way to change it.
I’ve Grown and Exited My Own Lettings Agency – Now I’m Sharing What Actually Works
I know how tough it can be to grow a lettings business – dealing with fee-cutting competitors, landlords who shop around, and the pressure to do more just to stand still. Most lettings agents are working hard but not seeing the long-term growth they want. The issue isn’t effort – it’s having the right plan.
That’s why I now help lettings agents scale. With years of experience across every level of agency – from local independent start-ups to leading online operations – I’ve seen what really works to grow a profitable, well-run lettings business.
The agents who succeed don’t just work harder – they follow a process that wins new landlords, retains clients, and supports strong, recurring income. That’s what I help agents build.
With the right support, growing a lettings business becomes clearer, more consistent, and a whole lot less stressful.
What’s Holding Your Lettings Business Back?
Most lettings agents are working hard, but still not seeing the consistent growth they want. The problem usually isn’t effort… it’s knowing where the real blockers are in the business right now.
Click the image to take Rachel’s free online assessment and find out what’s stopping your lettings business from scaling. In just a few minutes, you’ll get a personalised score across the key areas of your agency – plus clear, practical advice on what to tackle first.
No fluff. No sales pitch. Just honest insight designed to help you grow a more profitable lettings business.
Choose the Best Path to Grow Your Estate Agency
Your First £100,000 Estate Agency - The Digital Course
A complete, step-by-step course for new or early-stage estate agents who want to build a profitable agency from the ground up. You’ll get access to proven strategies, tools, and templates to help you attract more valuations, win instructions, and grow your income – all without cutting fees or relying on portals.
Our Group Coaching Programmes
Join a focused group of ambitious lettings agents working towards the same goal – more landlords, better fees, and stronger recurring income. With regular live coaching calls, expert guidance, and peer support, you’ll stay accountable, take consistent action, and build real momentum inside your lettings business with a clear plan and community support.
One On One Coaching
Get tailored support and direct access to Rachel to transform your lettings business. Together, you’ll uncover what’s holding your growth back, put the right systems in place, and build a personalised strategy to grow your portfolio, increase recurring revenue, and scale your agency with confidence and clarity.
Why Work With Us?
We’ll help you attract more of the right kind of landlords – those who are serious, motivated, and looking for a reliable agent to manage their property. You’ll stop chasing time-wasters and start having better conversations with better prospects.
More Instructions, Less Effort
Improved Conversion Rates at Higher Fees
Getting in front of a landlord is one thing, winning the instruction is another. We’ll help you sharpen your pitch, position yourself as the clear choice, and justify a stronger fee – so you can stop competing on price and start leading on value.
A Proven Growth System That Works
You’ll get access to a clear, structured process that’s built to grow successful lettings businesses. Less guesswork, more control – and a plan you can rely on to bring in more landlords, more consistently, month after month.
How Working With Us Looks
Step 1:
Book Your Free Discovery Call
We start with a free video call to get under the bonnet of your estate agency – what’s going well, what’s holding you back, and what your goals are for the months ahead. It’s a relaxed but focused conversation where we’ll dig into your business, your current approach, and your ambitions. From there, we’ll recommend the package that’s best suited to help you grow – whether you’re looking for more listings, better fees, or a more efficient operation.
Step 2:
We Create Your Bespoke Growth Plan
Once you’re on board, we’ll work closely with you to create a tailored strategy based on your market, your strengths, and the opportunities ahead. This includes refining your marketing, streamlining your processes, and improving conversion at every stage – from lead to completion. You’ll receive expert coaching and step-by-step guidance throughout, so you’re never left second-guessing what to do next – just clear, practical actions that move your business forward.
Step 3:
You Win More Listings, At Better Fees
With the right plan in place – and the accountability to stay on track – you’ll start to see tangible results. More valuations from local sellers. Higher conversion rates. Stronger fees. You’ll feel more in control, more confident in your business, and better equipped to grow sustainably. It’s not just about short-term wins; it’s about building a business you’re proud of, with a reputation that lasts.
What Our Clients Are Saying
“In the last 12 months I’ve grown my business by 58%”
“From my first meeting it was like a lightbulb moment”
“My conversion rate has increased massively”
Melanie Lewis - The Estate Agency
“Hand on heart, we are busier than ever”
“We now have a far better structure in place”
“The boards in the office are full”
Khilan Shah - EweMove Finchley
“This year has been so much better year that last year”
“The approach stood out because it was based on results”
“It feels like a team effort to grow the business”
Natalie Carter - Kai Carter Estates
FAQ’s
-
We work with independent lettings agents of all shapes and sizes – from solo operators just starting out to established businesses looking to grow their portfolio, increase revenue, or tighten up their operations. If you’re committed to building a more profitable and scalable lettings business, we can help.
-
That depends on where you’re starting from, but common results include more landlord instructions, better retention, stronger recurring income, higher management fees, and more efficient systems. We focus on practical, proven strategies – so the work you put in leads to measurable, sustainable growth.
-
We get it – running a lettings business is full-on. That’s why everything we do is designed to be practical and time-efficient. You’ll get clear priorities, focused support, and tools that save you time, not add to your workload. Most agents find that even small changes make a big difference when applied consistently.
-
Yes – especially in competitive areas. The strategies we use are built to help you stand out in busy markets by focusing on positioning, service, and value. Whether you’re in a city centre or a quieter patch, the goal is the same: attract more of the right landlords and build a business that doesn’t rely on racing to the bottom on fees.
-
This isn’t generic advice or theory – it’s hands-on, lettings-specific support from someone who’s built and sold their own agency. Everything is practical, tested, and tailored to what actually works in the real world. You won’t get fluff or filler – just clear strategies, accountability, and a proper plan to help you grow.
-
Our onboarding process is there to make sure we’re the right fit before we start. We’ll only work with you if we’re confident we can genuinely help you grow. And because our core programme is results-based, we’re just as invested in the outcome as you are. If you win, we win – simple as that.
AEA Consultancy LTD T/A Rachel Ollington Consultant
21 Fanton Walk, Wickford, United Kingdom, SS11 8QT
Company Number 16342514
Tel: +44 1268 427422